The mission of the University of North Dakota Television Center is: to promote student development, offer quality production services, and provide programming that reflects the university’s mission and values. The following vision statements support the mission:

• Provide a quality internship program through Studio One.
• Provide video production services to campus clients. Provide support for a studio production course offered through the School of Communication.
• Provide high quality, innovative, and cost-effective production services to clients.
• Schedule and operate Grand Forks Cable Channel 3 and UND Cable Channel 17 and Residence Life Cinema.
• Develop partnerships that will enhance the university through the use of television.